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Conde Naste trial something4 platform for direct sales of magazines
19.01.07 21:24 Age: 6 yrs
Category: Clients
Leading publisher Conde Naste trials direct sales of Easy Living subscriptions online
In conjunction with something4's longstanding client ADLPartner, Conde Naste, the leading publisher group is trialing direct sales of its Easy Living title online. It is belivede to be the first time that a major publisher has trialled sales of a single title, to gain online prominence, rather than the more traditional "newsagent" approach of retailing many magazines. The service will operate using a customised version of something4's MallAble portal.
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