Leading Publishing Group chooses netcallidus to advise on SEO strategy

08.06.07 18:22 Age: 6 yrs

Johnston Press Group, the publishers of many of the nations favourite local newspapers selects netcallidus to work alongside it's in-house web experts

Johnston Press, one of the largest publishing groups in the UK, is the publisher of over 300 regional newspapers and operates a similar number of community focussed websites. They also operate a number of market-leading websites in key sectors such as Motors, Jobs, and Property.

The Group have been an innovator online for years and have enjoyed considerable traffic growth. As part of their ongoing strategy of development, Johnston Press have recently called upon the services of the something4 specialist online marketing division, netcallidus, to work alongside the in-house experts to further develop the Groups optimisation and other online strategies.

The first Phase of the project was the completion of a series of viability/research studies.