something4 ecommerce software and self build stores

White Papers, Market Analysis & Publications

White Papers 

The something4 team have many years of experience developing and applying online strategies and technology, both for our own needs and across hundreds of client businesses.

The white papers available here are designed to provide simple to understand information across the subject areas most frequently enquired about and we hope you find them useful. If you have a more complex question or problem to solve please don't hesitate to contact us.

  • Building a Customer Database

  • Business Growth Online

  • Card Payment Processing

  • Competitions & Prize Draws

  • Content Management Systems

  • Cyber Squatters

  • Data Management

  • Fraud Prevention

  • Growing an Online Business

  • How to start a Direct Sales Business

  • Marketing Online

  • Pay Per Click/PPC Marketing

  • Sales Order Processing

  • Search Engine Optimisation/SEO

  • Trading Online

  • Warehousing & Distribution

  • Writing website Terms & Conditions

 

Publications

The following articles are the latest works published by members of the something4 team. We hope you find them useful.

If you have any questions related to an article, please don't hesitate to contact us. 

  • Chamber of Commerce In Business Magazine

 

Market Analysis & Research 

With such a broad customer base and wide spread of "touch points", ie, for many clients we see everything from traffic generation through to sales conversion, something4 probably have more online trade data and conversion statistics relating to SME businesses than anyone else in the UK.

Accordingly, from time to time we publish market projections and post-event commentary for the SME sector and share this with our clients and contacts.

We also publish desk-research and compilations of useful statistics and analysis from other respected businesses in order that our clients can get a better understanding of the whole online market-place.

To access any of our reports, simply click on the "more information" button. 

  • 2007 SME Easter Trade Predictions

  • 2006 SME online Annual Trade Summary

  • 2006 Christmas Trade Review

 

Public Presentations

The following articles are the latest works published by members of the something4 netcallidus team. We hope you find them useful.

If you have any questions related to an article, please don't hesitate to contact us.

  • Norwich Bioscience Institutes, The John Innes Centre, Institute of Food Research & Norwich University

 

 

 

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