netcallidus - our specialist Strategic SEO and Online Marketing Division

netcallidus were acquired by something4 in 2007 to add to our existing online marketing expertise and take our capability beyond the website.

The firms USP of risk sharing with clients (against clearly established performance milestones) is unique, and hugely powerful now that the Internet has become one of the most effective marketing mediums available to business both large and small. Having an effective presence is requisite and every month each sector is getting more and more competitive.

Having an effective website is key, but making that website visible to the search engines is the real focus especially if your intention is to improve your cash flow!

Shared Risk!

Although often seen as a cost, Internet marketing should be seen as a channel to market, a means of cost effectively driving sales and adding value to your business. netcallidus have grown on this premise working closely with our clients to provide them with an unprecedented level of success. In fact we have become so confident in our ability to deliver we are the only Professional Search Engine optimisation company in the UK to work on a substantially results orientated basis.

Managing Expectations

A key factor in maintaining a close client relationship is in our ability to gain trust; we have an "under quote - over deliver" methodology. The key to building this trust is total transparency and we actively suggest that potential clients talk to our current clients and discuss the results we have achieved for them and how we work.

Budget Management

Internet marketing has many channels; a key way in which we ensure maximum results is by thoroughly understanding these channels and matching client budgets to the most effective ones available. This ensures success in the quickest possible time. The following list outlines some of our primary Internet marketing Channels.

• Natural search engine positions and optimisation (SEO)
• Online PR
• Article submission
• PR release syndication
• RSS Feeds
• Pay Per Click (PPC) Sponsored Listings Management
• Affiliate Marketing
• Accessibility and website design best practice
• Shopping channels - Froogle - Kelkoo - shopping.com - ebay etc
• Online advertising
• Link Brokering
• Email marketing

Building an effective Strategy

Once we understand what you want to achieve and what budget you have allocated we can use our experience to create a bespoke strategy for you. Targets are set and time frames outlined. You will know exactly what to expect and when to expect it. Monthly reports ensure that you are kept fully up to date and your client manager will represent you internally ensuring your campaign receives the highest degree of focus.

Moving Forwards

Initially we would arrange a consultation to fully understand your requirements and budgets. This would include analysing your current web solution and reverse engineering your online competition. With this knowledge we are able to produce a thorough written proposal which will outline both monthly fees plus our proposed element of risk-share, i.e. our commission based programme paid only when you hit top positions on Google, also included would be time frames and a list of expectations.

To arrange a free consultation please call us on 01604 632 700 or visit our site at www.netcallidus.com